Group Black plans to launch first-party data platform for Black and Hispanic audiences in Q3 2024
Group Black is launching a new audience and insights data offering in the third quarter of 2024 that aims to provide advertisers with the ability to better target Black and Hispanic consumers.
The offering will aggregate first-party data from 10-15 diverse-owned companies across health and beauty, travel and finance sectors, said Bonin Bough, co-founder of Group Black.
Group Black, the Black-owned media company that operates an ad exchange to sell ads across other publishers, including Essence, Reach TV and Pod Digital Media, will disseminate the data into new audience segments. Bough said that advertisers will be able to buy ads against those audiences across Group Black’s owned-and-operated platforms and the Group Black Collective, which includes 250-plus Black-owned media companies, like any other data layer platform – but one specifically targeting Black and Hispanic audiences, he explained.
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Source:: Digiday
