Google’s ‘unique’ status in the advertising paradigm emerges as its DOJ battles continue
The Justice Department’s antitrust battle with Google is nearing its halfway point, and this week, Justice Amit P. Mehta’s D.C. courtroom heard more from advertisers — a ‘unique take’ on proceedings that have generated headlines dominated by Big Tech scions.
As the DOJ’s antitrust battle with Alphabet’s search empire — a.k.a. the trial for the future of the internet — enters its fifth week the ad industry also heard more on potential outcomes should the court award the government a major antitrust win.
Eric Posner, an antitrust expert and former Justice Department lawyer, albeit, he didn’t work directly on the DOJ’s case, told a New York advertising conference not to expect an all-out breakup of Google should it lose the case.
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Source:: Digiday
