Google tests generative AI in Search Lab experiments that are key to defending its digital crown
The fruition of Microsoft’s multibillion-dollar investment in OpenAI has helped spur what some are labeling as the latest digital revolution, as terms such as “generative AI” become household phrases and ChatGPT achieves record levels of uptake.
Similar to the proliferation of the world wide web in the 1990s, and the mass uptake of smartphones and social media in the late 2000s and early 2010s, OpenAI’s success has placed generative artificial intelligence technologies firmly on the marketing industry’s agenda.
The adoption of ChatGPT — estimated to have hit 100 million users in January this year — has also seemingly given Microsoft control of the industry narrative, and earlier this week it debuted a chat API offering an ad monetization tool for third-party publishers.
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Source:: Digiday
