Google says it’s time for ‘dialogue’ with the industry following controversial report on YouTube ads
The debate sparked by Adalytics Research’s investigations into the transparency of media buys on YouTube has seen its parent company Google vehemently strike back at its allegations.
Central to its defense has been to punch holes in the research outfit’s methodology, and in its latest gambit, Google vp, global ads updated an earlier blog post last week outlining his assertion that Adalytics’ has employed a flawed methodology.
Taylor’s update outlined how Google performed its own analysis on YouTube using the same methods purportedly employed by Adalytics.
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Source:: Digiday
