Goodway Group quietly lays off employees in ‘rounds’ in ongoing workforce reduction

By Antoinette Siu

Digital media agency Goodway Group has been laying off employees across multiple teams in the past year as part of an ongoing reduction of its workforce, according to multiple people that have been terminated. It’s not clear how many have been let go this year.

The New York-based agency began letting go staffers around mid-2023 up until this year, according to a source that worked there for more than seven years. Goodway Group offers expertise in data and technology across its digital media and marketing services with some 490 staff in the U.S. and U.K., per Pitchbook.

The source mentioned this was part of a “big layoff” around last summer that affected around 40 people – they had “survived the pandemic” with no major cuts prior to that. When they asked at the time how many others were affected, the company did not specify. Those impacted received a generic email from leadership about the downsizing. The source also had to sign an agreement in order to receive severance.

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Source:: Digiday

      

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