Go All-In On Opportunity: What The Great Reshuffle Means For B2B Marketers
By Lane Ellis
What does the great reshuffle — the world’s pandemic-driven workforce shift — mean for B2B marketers, and how can you go all-in on its opportunities while meeting its challenges head on?
Nature more often than not seems to have an innate ability to accompany undeniable calamity with something positive, and indeed with the pandemic we’ve also gotten the great reshuffle — which may at first not seem like something entirely good, until we take a closer look.
Just as the creation of the web forced upheaval on the pre-web Internet, with each challenge came nearly boundless opportunity, and in some ways the great reshuffle is yet another offshoot of the changes the web itself has given to the world.
Despite the serious effect the great reshuffle has had on the B2B marketing world in the form of employee churn and hiring upheaval, in the long run the lasting changes it’s brought about are almost certain to create a better long-term global work environment.
As a remote worker for over 17 years, the shift from being in a rather rare work situation to having nearly the entire B2B marketing community joining the remote or hybrid workforce has been one I wouldn’t have predicted witnessing during my lifetime.
I do see a number of advantages, however, and let’s that a closer look at six long-term positive changes the great reshuffle can offer B2B marketing professionals.
1 — Greater Talent Pool For Employers
The past two years have seen more employers hiring from a greater global talent pool than ever, which has allowed increasing numbers of top B2B marketing professionals to join businesses that previously had to limit hiring to locals or woo talent to relocate.
This new worldwide process has also inherently highlighted those firms with trouble spots that end up driving talent away, while bringing to the forefront those that have embraced the new hybrid and remote work environment and the changes they have brought.
Brands have had to elevate their talent retention efforts in creative new ways to keep employees motivated and both professionally and personally fulfilled in the new global talent pool.
Employers that are able to attract and retain the best B2B marketing professionals have benefited from one of the unintended workforce byproducts of the great reshuffle.
2 — Wider Workforce Diversity
Wider workforce diversity has largely gone hand-in-hand with the greater talent pool of B2B marketing professionals, for those employers that have embraced the many proven benefits of having more diverse teams.
“While some might frame the great reshuffle as an upheaval, within this time of change exists an opportunity for organizations to capitalize on a broadening and diverse pool of talent,” Tequia Burt, editor in chief of the LinkedIn* Marketing Solutions Blog recently observed in “Attracting and Keeping Talent as Hybrid Working Becomes the Norm.”
Talent diversity enriches business for employers and employees alike, and in an increasingly digital-first B2B marketing environment — …read more
Source:: Top Rank Blog
