Getty Images gets into the generative AI race with its own image platform
By Marty Swant
After investing in one generative AI startup and suing another, Getty Images has entered the AI race with its own AI image generator. The platform, announced on Monday, is trained on the company’s vast trove of images and developed in partnership with the AI computing powerhouse Nvidia.
Along with letting customers create AI-generated images through its website, Getty Images is also offering the tools through an API. It’s also developing a way for brand clients to incorporate their own IP and custom-fit the AI model, which will begin testing later this year.
“There’s technology for technology’s sake, there’s break things and move fast and ignore other people’s rights — and this doesn’t do [any of] that,” Getty Images CEO Craig Peters told Digiday. “It presents a real meaningful, high-quality solution to customers, which is what they’ve been asking for.”
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Source:: Digiday
