By Doug Brown

Are you trying to think of a new marketing strategy that can get your brand out there and noticed by more people? Maybe this is the case. Or perhaps you have already tried influencer marketing and are interested in commencing a new campaign. As one of the most current methods of advertising, you’ve come to the right place to establish how to set up an influencer campaign for your e-commerce.

With our lives rapidly moving more and more online, as an e-commerce brand, it’s definitely worth taking advantage of marketing through influencers on social media.

Why influencer marketing?

In the digital age that we live in today, whether an e-commerce business or not, influencer marketing is a strategy that can reap incredible results. In fact, as many as 90% of marketers say that influencer marketing has been an effective form of marketing.

By finding ambassadors that can represent your brand on social media, you can reach a much larger, yet potentially more relevant audience. Not only can you increase brand visibility with influencers, but you can reduce marketing spend as this can be a low-cost advertising alternative.

So, without further ado, let’s establish how you will get started with an influencer campaign.

Planning

As with any new campaign or strategy, the first thing you need to do is to sit down and set out a plan. From an outsider’s perspective, it can be easy to assume that influencer marketing is a fairly simple strategy, requiring little time or effort.

But, what makes the best campaigns stand out from those that are unsuccessful, is the planning that has been put into them. Consider the following elements within your initial planning process:

Define your goals

You’ll want to strategically plan your campaign by asking some simple questions. Start by considering why you are commencing an influencer campaign. What do you want to achieve through influencer marketing?

By defining your key objectives from the beginning, you can start to outline some key performance indicators (KPIs). These can be tracked along the way to measure the success of your campaign.

Some common aims from brands partaking in influencer campaigns would be to increase brand awareness, grow social media followings, and increase content creation, to name a few.

Target audience

The next step is to establish your target audience. Who do you want this campaign to reach? Your brand may attract a wide variety of audiences, but it’s important to understand who this exact campaign is to be directed at.

Are you releasing a new line or product that would spark interest from a clear group of consumers? It’s important to create a buyer persona, taking into consideration the characteristics of your target audience like age, gender, location, and interests.

Budget

Budget is a big thing when it comes to influencer marketing, as you can spend as much or as little as you like. It’s all about the impact that you make. However, your budget will help to determine the type of campaign and size of influencer that you can work with.

So, how …read more

Source:: Social Media Explorer

Author: Aaron