Get Inspired By These Brands' Instagram Reels

By mbretous@hubspot.com (Martina Bretous)

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When Instagram Reels first launched, many users treated it like TikTok 2.0. They posted their videos on TikTok first, then reuploaded that same content to Reels. Now, Instagram is saying, “Hey, stop that.

On its creators’ account, the company announced it would be on the lookout for recycled content and stop recommending it to users on the Reels tab.

I mean, they’ve got a point. Some videos lose their quality when they’re reuploaded and become blurry, which can dissuade viewers. With this new approach, brands can provide fresh content that generates more engagement, and Instagram can improve its Reels adoption rate.

So, now that you’re tasked with making Instagram Reels, get inspired by these examples below.

1. People’s Revolt

What better way to make your first Reels than by introducing your followers to your team? In this video, People’s Revolt does three things right. First, they use a viral sound in their video, which can help them reach more users.

That sound also includes a call-to-action to business owners and encourages them to engage with the post. Given that the company offers digital marketing and PR services, it’s a great way to connect with their target audience.

They also keep the video simple. No fancy props or design – just the sound, the team, and the copy. It’s really all you need for a good Reels video.

2. Sassy Woof

If you want another way to introduce followers to your team, take a page out of the ‘90s TV show playbook, like “Full House” and “Family Matters.” That’s what this brand did.

Sassy Woof introduced its staff (which included one furry boss) with the Full House theme song playing in the background – it’s the pawfect approach (don’t look at me, they started with the puns first).

3. Anima Iris

For your next Reels video, consider pulling the curtain back and showing your followers behind-the-scenes content. In this example, luxury purse brand Anima Iris gives followers a peek into the product shots for an upcoming campaign.

Consumers want brands to be more authentic, and content like this does can humanize your brand and help build a stronger connection with your audience.

It’s also an effective strategy leading up to a launch, as it builds anticipation and excitement within your following.

4. Glamnetic

Who said you need fancy lighting and equipment for product marketing?

In this video, Glamnetic uses a simple setup to market its makeup corrector pen, the latest product launch from the brand.

One benefit of using Instagram Reels is the music embed feature. As long as it’s available in Instagram’s library — which most songs are — you can use any song you want in your video. It doesn’t constitute an official advertisement, so you are not restricted by copyright laws.

5. Jumz.Accessories

Yes, this is an example of the recycled content that Instagram …read more

Source:: HubSpot Blog

      

Aaron
Author: Aaron

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