Get advice from billionaires with an AI-crafted board of directors, tips from HubSpot’s CMO

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Do you ever look at CEOs and wonder, “What makes them so successful?” I‘ll tell you their secret: It’s not what they know, it’s who they know. Every great leader has a board of directors — smart people who challenge their thinking.

But, what if you don’t have a board of directors? Well, with AI, you can build your own, entirely for free.

Your AI board of directors can help you transform your decision-making processes and get unstuck in minutes. The time you save can help you level up your work and focus on what you love in your personal life. Below, I’ll share the 10-minute process I used to build a personal board of directors.

How to Build Your Board of Directors

Before you start prompting, choose your favorite AI chatbot. For this example, I’ll be working with ChatGPT o3-mini-high. However, if you have a free account, ChatGPT 4o will get the job done. Now, let’s begin.

1. Choose your board of directors.

The beauty of an AI board of directors is that you can pick anyone you want. That might be:

Your role models in business.
Consultants with full client rosters.
Experts with direct experience on the problem you’re trying to solve.
Or a combination of the three.

For my example, I want my board to include amazing entrepreneurs and leaders with diverse experiences. These different perspectives give me a better chance at finding solutions for challenging problems.

Remember, there are no limitations when dreaming up your board. Ask yourself: Who would I go to for advice if I could choose anyone, living or dead? Who has already done what I’m trying to do?

Those people are your ideal board of directors.

2. Have AI write and refine the prompt for you.

My favorite way to write an AI prompt is actually to have AI write the prompt for me. Once I have my list of people, I ask ChatGPT to help me write a prompt that can unlock insights from my ideal board. Here’s what I wrote.

Initially, ChatGPT gave me a list of each entrepreneur’s key attributes and why they are iconic. While that’s a good start, I want more information. So, I switch on OpenAI’s deep research feature, which allows the LLM to better understand each board member’s qualifications.

I ask for summaries that focus on the unique experiences and qualities that make each person on my list great. In other words, I want to know what makes each of these founders uniquely them? ChatGPT then generates a deep dive on each person, complete with citations.