Generative Engine Optimization Tools that Marketing Teams Actually Use
If you‘ve noticed your brand appearing less frequently in ChatGPT answers, you’re not alone. Savvy marketers are using generative engine optimization tools to address this issue. These tools help your content get cited by AI platforms, rather than being buried under competitors.
Fortunately, I spend way too much time monitoring how content performs across different platforms (an occupational hazard of being a marketer), and I’ve watched GEO tools evolve from experimental technology into genuinely helpful software that marketing teams actually rely on.
In this guide, I’ll break down what generative engine optimization tools actually do, how they complement your existing SEO strategy, and which ones are worth your time and budget.
Table of Contents
- What is a generative engine optimization tool?
- GEO software vs. SEO software
- How Generative Engines Choose Sources
- Generative Engine Optimization Tools that Marketing Teams Actually Use
- 1. HubSpot Marketing Hub with AI Search Grader
- 2. GEO Ranker
- 3. Profound
- 4. SEO.ai
- 5. Letterdrop
- Frequently Asked Questions About GEO Tools
What is a generative engine optimization tool?
A generative engine optimization tool is a software that helps create and improve digital content to increase its visibility and inclusion in responses from AI platforms like ChatGPT, Google AI Overviews, and Claude AI.
Basically, GEO tools analyze how AI models like ChatGPT and Claude “read” and prioritize content, then give you recommendations on structure, formatting, and language that increase your chances of being cited in their responses to inquiries.
So, how does GEO differ from SEO? SEO is focused on ranking high in SERPs by optimizing for keywords, building backlinks, and praying to the algorithm gods that your website lands at the top of the first results page.
In contrast, GEO means you’re optimizing to be quoted or referenced within the AI-generated response. The AI doesn’t show a results page — it synthesizes information from multiple sources and generates one cohesive answer.
The mechanics differ from traditional SEO because AIs aren‘t limited to examining keywords and backlinks. Instead, they’re evaluating credibility, clarity, how well your content answers specific questions, and whether your information can be easily extracted and synthesized.
In short, while SEO gets you clicked, GEO gets you quoted.
GEO software vs. SEO software
We know that SEO helps people find your website through search engines. GEO gets your brand mentioned in AI answers. Does this mean marketers should choose one method over the other? No. You need both, and they actually complement each other.
While SEO builds your discoverability foundation, GEO extends your reach into AI platforms where people are increasingly getting their answers. They‘re not competing strategies; they’re covering different parts of the customer journey.
A user might ask ChatGPT for product recommendations (GEO territory), see your brand mentioned, and then search for your company name on Google to learn more (SEO territory). Or they …read more
Source:: HubSpot Blog
