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Future of TV Briefing: Where YouTube stands in the 2024 streaming ad war | International Association of Digital Marketing Professionals (IADMP)

Future of TV Briefing: Where YouTube stands in the 2024 streaming ad war

Aaron January 10, 2024

By Tim Peterson

This week’s Future of TV Briefing looks at how agency executives appraise YouTube’s position against ad-supported rivals such as Hulu and soon Amazon Prime Video.

  • YouTube TV
  • Amazon Prime Video’s ad boss, GroupM’s group effort, VideoAmp’s rough patch and more

YouTube TV

Amazon Prime Video is, ahem, primed to shake up the streaming ad hierarchy. But where exactly does YouTube fit in the market?

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Source:: Digiday

      

Aaron
Author: Aaron

Categories: International Association of Digital Marketing Professionals

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