By Tim Peterson This week’s Future of TV Briefing recaps the top topics discussed among brand and agency executives during Tuesday’s Future of TV Week Town Hall. …read more
Source:: Digiday
By Tim Peterson This week’s Future of TV Briefing recaps what brand and agency executives had to say about the state of connected TV advertising…
By Kayleigh Barber This week’s Media Briefing is a market check on why some agency execs are noting an inflated rate of invalid impressions and…
By Tim Peterson This week’s Future of TV Briefing looks at the upcoming “The Future of TV” video series, which will debut next week and…
By Michael Bürgi The Fall 2024 iteration of Digiday’s Media Buying Summit, held in Palm Springs, Calif., last week, is done — and hopefully attendees…
By Michael Bürgi Media agencies are facing any number of challenges, from difficult clients to increasingly complex media investment choices and a multitude of measurement…
