Future of TV Briefing: How outcome-based measurement may figure into this year’s upfront market
By Tim Peterson
This week’s Future of TV Briefing looks at how business outcome measurement and guarantees may figure into this year’s upfront market.
- The outlook for outcomes
- WTF is server-side ad insertion?
- Apple’s TV ad sales staff, Netflix’s live sports portfolio, Facebook’s AI video recommendations and more
The outlook for outcomes
TV and streaming advertising remains predominantly a game of reaching as many people as possible. But generating results from that reach — such as foot traffic to stores and downloads of mobile apps — has been a growing consideration among ad buyers and sellers and may play a bigger role in this year’s upfront market.
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Source:: Digiday
