Future of TV Briefing: A Q&A with BET’s Louis Carr on the upfront market so far

By Tim Peterson

This week’s Future of TV Briefing features an interview with BET’s Louis Carr about how this year’s upfront market is progressing.

  • ‘People are not taking it serious enough’
  • TV, streaming watch time habits are getting stale
  • Netflix’s ad prices, upfront ad rollbacks and more

‘People are not taking it serious enough’

Louis Carr didn’t need to go to the South of France to immerse himself in work this week.

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Source:: Digiday

      

Aaron
Author: Aaron

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