Future of Marketing Briefing: Sora’s promise — and peril — for the creator economy
By Seb Joseph
Yes, this is another Sora story. But this one’s less about the tech and more about what it’s doing to the people behind it — creators or as they’re being branded, “vibe creators.” It sounds like a joke, but give it time, it might actually stick. Every day since OpenAI’s video-generation launched last week has made that a little clearer — a glimpse into the next low-effort, high-yield frontier of online expression.
To understand why that matters to creators, it helps to understand Sora itself.
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Source:: Digiday
