Future of Marketing Briefing: AI didn’t break agencies – the talent drain did
By Seb Joseph
A senior marketer at a major WPP Media client told me recently they’re thinking about shopping around for a new agency. That, in itself, isn’t surprising, especially after WPP’s new CEO Cindy Rose, publicly admitted the company had “lost its way”. What stood out was why they’re considering the move. It’s not about chasing AI breakthroughs or assembling yet another full-stack planning and buying setup. It’s something more fundamental — and harder to fix: the people.
“They’re ultimately what matter to me as a client,” they continued. “If we put the account up for a review, that’s going to be part of our decision. We’re not big enough to get the best payment terms so we have to focus on where we get the best service.”
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Source:: Digiday
