From strategy to CEO: Ruben Schreurs to lead Ebiquity through industry change
By Seb Joseph
Media management firm Ebiquity has promoted chief strategy officer Ruben Schreurs to CEO, succeeding Nick Waters.
After four years at the helm, Waters will depart to return to the agency sector but will stay on through January to ensure a smooth handover.
Schreurs steps into the role at a critical juncture. Ebiquity has evolved from offering point solutions to providing always-on services spanning media management, auditing and technology. Yet, this shift has yet to translate into a commensurate boost to revenue. In fact, revenue for the first half of the year fell by 6.7% on the previous year — a drop the business has linked to reduced budgets from its larger clients.
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Source:: Digiday
