From CTV to walled gardens, new measurement challenges emerge for advertisers
By Marketecture
Produced in partnership with Marketecture
The following article highlights an interview between Mark Zagorski, CEO of DoubleVerify, and Ari Paparo, founder and CEO of Marketecture. Register for free to watch more of the discussion and learn how DoubleVerify is tackling new measurement challenges in viewability, fraud and brand safety.
As digital ad environments and measurement solutions evolve, advertisers are increasingly valuing safe, secure and efficient ad spend.
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Source:: Digiday
