Free The Story: How B2B Marketers Can Use Digital Storytelling To Bring Content Alive In New Ways

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How does digital storytelling help B2B marketers bring content to life in powerful new ways?

With more B2B buying research and ongoing customer engagement than ever taking place online over the past two years, there have never been as many opportunities to benefit from digital storytelling, yet greater competition has made it vital to create content that truly stands out and engages.

Let’s take a look at how well-crafted digital storytelling can propel B2B content to new successes, and how B2B marketers can breathe new life into content in a variety of digital formats.

Empathy Transforms Digital Storytelling

A shift in how many B2B marketers look at the content their teams create is often required to fully embrace and benefit from the power of successful digital storytelling. Empathy plays a role in this shift, and by taking the time to understand audiences, B2B marketers can create more emotionally memorable stories — making customers feel connected on a deeper level that’s more human and less digital.

“Brands want to transact with people who are showing high levels of empathy,” Miri Rodriquez, senior storyteller at Microsoft, has observed — a facet of successful digital storytelling that she expanded on in our article, “Microsoft’s Miri Rodriguez on How B2B Marketers Are Embracing Empathy For Better Customer Storytelling #B2BMX.”

Miri considers storytelling a tactic worthy of being a top goal in 2022.

“Make storytelling excellence one of your top goals in 2022. Wherever you are in the brand storytelling journey, aspire to tangible deliverables in your storytelling strategy as part of your marketing efforts. This includes defining a plan on how you can best design and tell your brand story considering inclusion, market trends, thought leadership and your customers which are all continuously evolving,” Miri noted recently in our look at “How to Elevate Your B2B Marketing Career: Advice from Execs at Top B2B Brands.”

[bctt tweet=”“Make storytelling excellence one of your top goals in 2022. Wherever you are in the brand storytelling journey, aspire to tangible deliverables in your storytelling strategy as part of your marketing efforts.” — Miri Rodriquez @MiriRod” username=”toprank”]

Free The Story: Not Just For B2C Anymore

The move to either all-digital or mostly-digital in B2B over the past several years has allowed brands to experiment with and even embrace aspects of what have traditionally been B2C-only marketing strategies, and these changes are likely to endure even when the world returns to a much more in-person mode of business operation.

While some of these changes adopted from B2C into the B2B world have been minor, the biggest may be the shift to working with the power of the story, even in enterprise organizations.

The the freedom digital storytelling offers, B2B marketers can break down many of the old barriers between brands and buyers, and truly connect in powerful and enduring ways.