By Lane Ellis

What do five of today’s leading B2B marketers love about marketing and this year’s big MarketingProfs B2B Forum 2023 event taking place October 4 – 6 in Boston and online?

Our founder Lee Odden took the opportunity to ask these questions and many others to five exceptional B2B marketers who will be speaking during #MPB2B next week, which we’ve gathered together here in our “Feeling B2B” video interview series.

Join Lee as he explores it all with guests Joe Pulizzi, founder of Content Marketing Institute and The Tilt, Pam Didner, vice president at Relentless Pursuit, Ahava Leibtag, president at Aha Media Group, Wil Reynolds, vice president of innovation at Seer Interactive, and the one and only Ann Handley, chief content officer at MarketingProfs.

“Feeling B2B” is created by TopRank Marketing in partnership with MarketingProfs B2B Forum, which is slated to feature these five along with more than 150 of the brightest minds in the B2B marketing industry.

Now let’s watch, learn, and get ready for #MPB2B — and be sure to also catch Lee’s own session on Thursday, October 5th at 4:05 p.m. Eastern, presenting “How to Elevate B2B Marketing Results with the Influence Trifecta.”

1 — Joe Pulizzi

In the first of our Feeling B2B interviews, Joe explores what he loves the most about B2B marketing, the connections between live events and content, the top B2B marketing lessons he’s learned during his career, and offers up a preview of his #MPB2B presentation on unconventional approaches to content marketing.

“If we did marketing correctly, if we published the right content to the right person and focused on their needs and pain points, we could truly make a difference in their lives.” — Joe Pulizzi @JoePulizzi
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Catch Joe’s session at #MPB2B on October 5 at 2:50 p.m. Eastern, exploring “5 Unconventional Content Marketing Approaches.”

Check out the full interview transcription and more in our “B2B Marketing Expert Interview Series: Feeling B2B with Joe Pulizzi #MPB2B” article.

2 — Pam Didner

Watch Pam as she shares with Lee her insight on the importance of emotions and finding joy in B2B marketing, her longtime involvement with #MPB2B, the power of unity in the B2B marketing community, and what she loves about B2B marketing.

“Can you find joy in B2B marketing and find joy in what you do? I think that’s a very important emotion and experience when you do your job.” — Pam Didner @PamDidner
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Catch Pam’s two sessions at #MPB2B,  on October 4 at 9:00 a.m. Eastern, exploring “How to Build a Successful GTM Marketing Plan,” and on October 5 at 4:05 p.m. when she’ll show “How to Demonstrate Marketing ROI.”

Check out the full interview transcription and more in our “B2B Marketing Expert Interview Series: Feeling …read more

Source:: Top Rank Blog

Author: Aaron