By Neil Patel

Search listening is going to get you ahead in the SEO game.

Hear me out.

Google averages 3.5 billion searches a day. Of those searches, 16 to 20% have never been seen before.

Each search is like an opportunity to pick a customer’s brain. What they think about your brand, offerings, and industry—it’s all calculated in real time. If you lean in to hear what they have to say, you’ll get thorough answers.

But don’t believe it because I said it.

Believe it because when someone has a question or thought, and a person tells them to “just Google it,” Google’s exactly where they go.

By listening to search engines like Google, AnswerThePublic generates every helpful phrase and query people are asking related to your keyword research.

This tool offers a goldmine of customer insight to create game-changing, useful content.

You know—the good stuff. The stuff your customers actually want to see.

So, today I am going to show you how to use AnswerThePublic.

Pairing this keyword ideation tool with Ubersuggest will kick your SEO strategy into fifth gear.

What is AnswerThePublic?

AnswerThePublic is a keyword ideation tool.

As the name suggests, you can use these keywords to create content that answers the questions people are asking search engines.

Not only is it super easy to use, but it reveals search topics you probably weren’t thinking of.

Say you compete in the speakers and headphones market. Off the top of your head, you wouldn’t be able to guess what everyone wants to know about speakers and headphones.

If you pop “earbuds” into AnswerThePublic, you’ll eliminate the guesswork and see exactly what related terms and queries people are searching.

The results tell you what type of content to create based on the questions your audience is asking.

You gain your audience’s trust by providing answers to the questions they’re asking. They’ll know you want to keep them informed and depend on you as a reliable source.

This is how you can get them to know your brand and offerings through AnswerThePublic.

Let’s dive into how to use AnswerThePublic so you can uncover untapped keyword ideas and topics in your niche.

How to Use AnswerThePublic: An Example

Let’s head to AnswerThePublic.

The first step is to enter the keyword for your research.

Remember the earbuds example? Let’s stick with that.

I’ll enter “best earbuds.”

The next step is to choose your location and language from the options provided. Then hit the search button.

Of the 370 results found, you can analyze them by category or download them.

Remember, you won’t have to use all the search results AnswerThePublic generates. Focus on the results you know you and your team can execute well.

Sharing these results with your …read more

Source:: Kiss Metrics Blog