By Neil Patel

Running a blog is a lot of work.

You have to continually feed it new content, keep up with WordPress updates, maintain your hosting account, moderate comments, respond to readers…dozens, maybe even hundreds, of little tasks. On top of all that, there’s promoting and monetizing your blog, which is even more work.

It’s hard for anyone to manage, and the larger your blog grows, the worse the situation becomes. That’s why it’s good to prepare in advance for blogging eventualities you might face.

If you’re feeling overwhelmed, one of the questions you should ask yourself is “should I outsource my blog?”

If so, there’s a few ways to do this.

You could split up the work with guest posts, staff bloggers, or outsource your blog completely. The method you select will depend on a couple of things.

1. Your Relationship With Your Readers

When you blog, you need to build trust, bonds, and relationships with your readers. They grow to know you and like you, and they can’t wait to read your next post.

There’s a downfall to this though: your readership may want content only from you. They may be turned off if you step back and start outsourcing your blog posts.

What will happen to your blog if you outsource your blogging? It depends.

If a blogger like Dooce or Naomi Dunford decided to outsource their blog, their readers would probably revolt. Their personalities are such a large part of the blog that it would be hard to get their readers to accept anyone else.

If your blog is already big and established, and you have thousands of loyal readers, it could be tough to outsource your blog. There’s a good chance you’ll lose some readers if you hire staff or start adding guest posters.

Fans will read their work politely, but it’s really you they want. It will take time, a good plan, and weathering rumbles from readers until they accept it.

No one likes change, but eventually, things will settle down. They’ll hang in there, especially if you’re still publishing quality content, are active with posting now and again, and if you hire a blogger whose style and tone match your brand personality. Make sure the blogger also provides similar-quality advice, info, or entertainment as you’ve been giving.

Of course, all of that only matters if you have an audience. What if you’re just getting started?

The truth is it’s a lot easier. You can build your blog around posting awesome content, rather than one particular personality. It won’t matter where the content comes from; as long as it’s awesome, your readers will be happy. That leaves the door open for you to hire other writers.

2. What Type …read more

Source:: Kiss Metrics Blog