In the fiercely competitive landscape of online lifestyle and e-commerce brands, where promoting numerous products puts you in direct competition with retail giants like Amazon and Walmart, small businesses often face a daunting challenge.

Enter SEO for Pinterest, an underrated yet effective strategy that empowers consumer brands to connect with customers and boost revenue through social selling.

Why Pinterest? Though underrated next to TikTok or Instagram, Pinterest has 465 million active monthly users. Women comprise 60% of the audience, but men and Gen Z are fast-growing segments.

80% of weekly “Pinners” have discovered a new brand or product on Pinterest, making it a prime place for passive and active shoppers.

• What is Pinterest SEO?
• Beginner Tips for Pinterest SEO
• Advanced Tips for Pinterest SEO
• Pinterest: The Underrated Platform to Drive Traffic and Social Sales

Pinterest SEO is the process of optimizing your content to make it discoverable on the platform. Most people associate SEO (search engine optimization) with Google search.

The truth is, there are two ways you can optimize your Pinterest content for discoverability: first, on search engines and also on Pinterest. Fortunately, I’ll show you many tactics and best practices to boost visibility in both places.

With search engines, you use traditional SEO techniques to optimize your page titles, descriptions, and images to boost your content’s rankings in Google search, including Google Shopping and Google Images.

In the second, which I like to call social engine optimization, you implement practices to give your content a better chance of appearing on Pinterest.

This is smart because consumers are shifting their behavior to shop within social media platforms — skipping the search engine altogether.

What is social selling?

Social selling is the practice of marketing and selling goods and services directly on social media platforms.

36% of Gen Z and 22% of millennials search for brands on social media more often than through search engines.

And this is translating into sales: One in five Gen Z, Millennial, and Gen X social media users bought a product directly in a social media app in the past three months.

10 Beginner Tips for Pinterest SEO

Just getting started? Begin with these basic tips to set a solid foundation for Pinterest SEO.

Research your top keywords.

Landing content in front of your ideal customer is challenging unless you know what they’re searching for. 97% of the top Pinterest searches are unbranded, which means you need to use keywords other than your brand name.

To compete on SEO, research which keywords your audience uses to browse online. First, make a list of keywords used in your business.

Then, use a keyword research tool to see how …read more

Source:: HubSpot Blog