By Lee Odden

Recording Beyond B2B Marketing podcast interviews is quickly becoming one of my favorite things. Not only do they create space for meaningful conversations about the future of B2B marketing, but they also give me the chance to catch up with some truly incredible people.

For this 3rd episode, I had the opportunity to sit down with my longtime friend and amazing human being, Amber Naslund, Director of Enterprise Sales and Client Success at LinkedIn.

Amber brings a rare blend of marketing depth, sales experience, and clarity to everything she does. We talked about her journey from marketing into sales leadership, how enterprise tech brands are adjusting to a volatile market, and what it really takes to stay relevant in a world saturated with AI-generated content.

Her perspective on human creativity, community engagement, and the role of influence in B2B is refreshing and well grounded – plus I couldn’t agree more. If you’re looking for insight into where B2B marketing is headed and how to lead with relevance and authenticity, you’ll want to hear what Amber has to say!

Show notes:

• Why using AI to create content might make you average
• How to actually engage on LinkedIn (and not just shout into the void)
• The rise of B2B creators and why influence is the most underused strategy in the game
• Why brands must stop ignoring brand awareness and invest in the full funnel
• The mindset shift marketers need to thrive in 2025

Be sure to connect with Amber on LinkedIn, check out her newsletter, The Courageous Career, and of course if you need help buying LinkedIn ads or online advertising of any kind on LinkedIn, connect with Amber directly.

Listen to the full interview with Amber here:

Watch our full conversation here:

If you’d prefer a text summary of our discussion, we have you covered:

In this episode of the Beyond B2B Marketing Podcast, I had the pleasure of speaking with my longtime friend and one of the most insightful voices in B2B marketing, Amber Naslund, aka “@ambercadabra”.

Earlier this year Amber stepped into a new role as Director of Enterprise Sales and Client Success at LinkedIn, where she leads teams working with major enterprise tech brands. Amber made a transition from marketing to sales and it was fascinating to hear how she’s blended her deep marketing experience with her commercial responsibilities to help customers succeed on the LinkedIn platform.

Amber and I talked about the current state of the B2B market, especially in enterprise tech. She shared how many B2B companies have shifted from rapid go-to-market execution to a more cautious, measured approach. Budgets are tight, and there’s a strong emphasis on efficiency and proving ROI. Amber pointed out that many B2B marketers are refocusing on what works, leaning into account-based strategies, and avoiding unnecessary risk. It’s a reminder that resilience and clarity are essential when navigating periods of uncertainty.

“Don’t use AI to create content. That is the fastest road to mediocrity ever… If you actually want to break through in a …read more

Source:: Top Rank Blog