By rsukhraj@hubspot.com (Ramona Sukhraj)

Part of the reason I went into marketing is because I love creating. It’s also why the topic of the best AI for images intrigues me.

I love writing (surprise), cooking, design, and photography. I also used to paint and sew. But thanks to artificial intelligence (AI), you no longer have to be a lifelong creative to turn an idea into a visual reality.

AI image generators help anyone create visuals that are weird, wonderful, and … weirdly wonderful. (Remember the Willy Wonka debacle in Glasgow?)

But how exactly do they work and what’s the best AI image generator for marketers? I tested the top options for you. Here’s the scoop.

Table of Contents

• How do AI image generators work?
• How I Tested the Best AI for Images
• The Best AI Image Generators

How do AI image generators work?

Plagiarism is a big concern with even the best AI image generators. And it makes sense considering the very nature of how they work. AI image generators create by reimagining things that already exist. They don’t copy. They borrow and recycle.

How It Works:

1. The AI is “trained” on millions of existing images, descriptions, and captions available across the internet. This is how it “learns” what things look like and what they are called.
2. When you enter a prompt into a tool, the AI reaches into its memory of those images and captions.
3. The AI produces an image or selection of images it believes fit your prompt.

Think of it like a contemporary singer sampling a song from a bygone era. They’ve made it their own, but pieces of the original are still there and recognizable.

(Author’s note: Britney Spears’ Bollywood sample in “Toxic” will always be a work of art on its own, of course.)

How I Tested the Best AI for Images

AI image generation can get pretty wild. You can create images in any style and of practically anything.

For instance, I made one of “a photorealistic orange rabbit wearing a traditional Indian sari and playing an acoustic guitar” using Google’s Gemini.

Then I asked for an electric guitar:

Why exactly? Well, as I’m sure many people justify their oddball AI creations: Because I could.

For the purpose of this article, I focused on a common marketing use case: creating an original image for a blog article.

I tested nine of the most popular AI image generators and evaluated them on their speed, ease of use, and image quality.

To fairly compare the options, I also eliminated variables by:

• Using the same prompt

…read more

Source:: HubSpot Blog