How to Optimize Google My Business and Leverage It for More Sales

One of the simplest ways to gain traffic and customers is claiming and optimizing your Google My Business (GMB) listing. Google My Business (GMB), is a listing of your business’ operating information, reviews, posts, and so much more.

To that end, there are a few things you should consider before diving into how to claim your business on Google.

For example:

What are your customers finding when they search for your business online?
If they need to know your phone number, how quickly can they access it?
If they want to know if you have parking available, how will they find out?

You need to make sure this information is available to consumers before they even reach your website.

Although most of this information can likely be found on your website, Google My Business indexes the content you provide for consistency across Google Search and Maps (Google Local Guides can also review and edit your listings for consistency).

Example business who has claimed of google my business

But it’s not just a place to find basic information about your business.

When used correctly, Google My Business is a powerful tool that can increase your revenue and provide valuable insights about your customers.

I’m going to explain its importance and how you can optimize it to generate more sales.

The Number One Mistake Business Owners Make with Google My Business

Let’s face it. Google dominates search.

According to Net Marketshare, approximately 80% of all searches happen on Google.

graph showing the segments of the google my business traffic

To put things into perspective, there are 3.5 billion searches per day.

The kicker? Most people don’t get past Google’s first page of search results.

A study examined the number of click-throughs for each Google search result, and they exponentially decreased on page two.

Table showing how to claim a business on google my business

In other words, your customers are finding what they need on Google’s first page.

Although there are other ways to get your business to show up on the first page of Google, Google My Business is an incredibly valuable (and easy) tool to use that helps you: