How this SaaS optimization system attracted an investor and added AI that’s invisible to end users
An independent media buying and planning solution, Blueprint, has found a new owner and an infusion of investment that enabled it to incorporate generative AI into its work.
Once a development project within an agency called Model B, Washington, D.C.-based Blueprint has been acquired by startup accelerator LogicBoost Labs, which invested $300,000 in order to expand its AI application to the SaaS media optimization software. It’s designed to help agencies streamline their planning, strategy and data, but also works for clients looking to in-house some of their media work.
Abtin Buergari, Blueprint’s co-founder and CEO (who also launched Model B), said that in November 2022, the decision was made to separate the software from the agency, partially because there was interest from other agencies in using Blueprint’s tech. As Buergari and partner Ashton Moore looked for investors, they secured a deal with LogicBoost — and are still looking for other partners.
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Source:: Digiday
