GSTV’s CEO Sean McCaffrey: As Q4 kicks off, it’s getting harder to predict how it will shakeout
The calendar year’s fourth quarter has just begun — and it will be make or break for many publishers, platforms and networks looking to either make up shortfalls or increase their growth in ad revenue before the books are closed.
The above media firms are also counting on the thousands of brands looking for a holiday sales windfall to advertise heavily. In a report two weeks ago, independent analyst Brian Wieser predicted Q4 will be the biggest quarter of growth across all advertising — but that’s partly due to comparison to a soft Q4 in 2022.
In other words, it’s become much harder to predict how the fourth quarter will shake out. At least that’s the perspective of one platform CEO — Sean McCaffrey, who sits atop GSTV, an out-of-home video platform found in 18,000 locations, mostly gas stations and convenience stores.
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Source:: Digiday
