By Lane Ellis

LinkedIn Shares New Usage Insights for Your 2021 Planning [Infographic]
Microsoft-owned LinkedIn (client) has released updated usage statistics showing that the professional social network’s LinkedIn Live video streams have increased by 89 percent since March, along with strong levels of member engagement — two of numerous statistics of interest to digital marketers. Social Media Today

Google Question Hub Is Open & It’s A Great Way To Find Content Ideas
Google has rolled out a new service showing unanswered search question data, offering U.S users access to its Question Hub for the first time — a feature previously only available in three non-U.S. nations. Search Engine Roundtable

Why B2B marketers need to bet big on ‘The Big Long’
Brand investment is key for providing business value according to data from the 2030 Marketing Trends report from Linkedin’s The B2B Institute, and Marketing Week explores five of the key benefits that come from building a B2B brand. Marketing Week

The Top 20 Content Marketing Hashtags, Topics, and Searches
71 percent of content marketers use a digital marketing hashtag alongside their content marketing tag, while strategy, SEO, and social media are the top three topics discussed with content marketing, according to newly-released study data from SEMrush examining more than 600,000 tweets and Google searches, the firm announced. MarketingProfs

Most Covered Terms Of 2020: ‘COVID-19,’ ‘Digital,’ ‘Personalization,’ ‘Meaningful’
COVID-19, “meaningful” and “personalization” led the way when it came to the most covered search terms during 2020 at MediaPost, in its annual look at the most-referenced terms of the year. MediaPost

Bing Webmaster Tools adds crawl requests, crawl errors & indexed pages to performance report
Microsoft’s Bing has added new functionality to its Bing Webmaster Tools utilities, with additional metrics that can aid marketers in spotting potential trouble-spots, the firm recently announced. Search Engine Land

Emerging New Brand Role: Enabler Of Personal Innovation
Brands increasingly see success when they create conditions that foster personal innovation, according to recently-released annual trend report data showing a variety of new forms of interaction and brand-shaping. MediaPost

Amazon acquires podcast network Wondery
Amazon has acquired the podcasting network Wondery, the firm recently announced, noting that the newly-acquired podcast network will be added to Amazon Music, offering new opportunities for digital marketers seeking to promote podcast content. TechCrunch

Apple Granted Patent Supporting Further Development Of Search Technology
Apple has received a patent that will allow it to delve further into search engine functionality, with domain-based influencer scoring among the firm’s search technologies that were granted a patent, Apple recently announced. MediaPost

Fortella Releases “State of B2B Marketing: 2021” Report, Examines the Traits of Top-Performing Marketing Departments
64 percent of B2B marketers find budgeting resources to be a top challenge, followed by tracking, quality data, and finding the right talent, …read more

Source:: Top Rank Blog