Ad agency Pereira O’Dell budgets for contingencies in clients’ 2024 campaign strategies
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Rather than relying on the continual quarter-by-quarter or even month-by-month sales cycle trends to guide their 2024 campaign strategies, the clients of ad agency Pereira O’Dell are already thinking ahead to 2024, almost six months ahead of time.
But in order to accurately plan in an otherwise murky ad market, factoring contingency plans into their 2024 budgets will be a critical step, according to the agency’s president Natalie Nymark. Lately, her job has been centered around adding flexibility to clients’ long term campaign plans in order to keep those initiatives on track, even if the economy has other plans.
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Source:: Digiday
