By lkolowich@hubspot.com (Lindsay Kolowich Cox)

Contrary to what your friends’ photos suggest, Instagram isn’t just a social network for selfies and brunch pics. In fact, Instagram has over 200 million businesses that use its platform and 90% of users follow at least one of them, according to 2019 data.

In a time when visual content remains a crucial part of any brand’s marketing strategy, Instagram marketing presents a unique opportunity to showcase your brand identity.

Ready to get inspired? Check out this list of brands that are thriving on Instagram right now, and why their posts set them apart.

Best Brands on Instagram

What makes a brand great on Instagram?

We polled 301 users across the United States, and asked “Which of the following describes the brands you follow and enjoy on Instagram?”

These were their top answers:

Data Source

While this data is from a small sample, it does highlight what we already know about Instagram audiences. They look for:

• Content that relates to their lives: both personal and professional.

• Eye-catching, fun content.
• Product promotions

What you’ll see in the next section is that every brand featured meets these needs, earning them high follower counts and high engagement rates.

Psst – Want to get a stunning Instagram Story auto-magically created for your brand? Check out StoriesAds.com, a free Story generator from HubSpot and Shakr. Click here to get started.

1. Netflix’s Strong Black Lead

Followers: 682k

Here is an example of a brand that has mastered the art of having its own identity while remaining connected to its parent brand.

Strong Black Lead is a sub-brand under Netflix dedicated to amplifying Black stories in media.

View this post on Instagram

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Source:: HubSpot Blog