By Neil Patel

I know you are ready for 2021 marketing trends because you read this blog and tons of other marketing blogs, right? Here is the thing: I also read the most popular marketing blogs, follow all of the marketing YouTube channels, and listen to the same podcasts you do. And I’ve noticed very few people are talking about what’s really going to happen in 2021 and beyond. Sure, they talk about the importance of voice search and Google going mobile-first. They might mention marketing automation. There are actually more interesting trends that will affect your marketing that no one is really talking about. So, what marketing trends should you actually be focusing on?

Marketing Trend #1: Companies that Rely on Google Analytics Will Lose 

We all love Google Analytics. Heck, I love it so much I log in at least three or four times a day. And here is the kicker: I get so much traffic that my Google Analytics only updates once a day. You are probably wondering, what’s wrong with Google Analytics? There actually isn’t much wrong with it. It’s a great tool, especially considering that it’s free. But marketing is changing. New channels are being constantly introduced, such as voice search. Transactions no longer are as simple as someone coming to your site from an ad and buying. These days there are things like upsells, down sells, repeat purchases, retargeting, and even checkout bumps. On top of that, there are so many different ways you can generate revenue for your online business, such as partnerships, affiliate marketing, and even webinars. This has caused companies to start using analytics solutions that tie into their database better, such as Amplitude.  Or better yet, you will see a big push into business intelligence. A central place where you can tie in all of your data and make better-informed decisions so you can optimize for your lifetime value instead of your short-term income. In 2021, you’ll see more companies adopting business intelligence solutions from paid ones to free ones like Google Data Studio.

If you haven’t checked out Data Studio, you’ll want to start now because it is easy to pass in all of your business and marketing data into one place. For example, you can pass in more granular data from your Facebook ad campaigns into Data Studio, which would be a bit difficult to do with …read more

Source:: Kiss Metrics Blog