By fneedle@hubspot.com (Flori Needle)

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.

Zippia found that 67.5% of all content creators and influencers are white.

As people look to influencers to find someone like them to take inspiration from, the overwhelming amount of White content creators means that Black consumers likely have a hard time finding what they’re looking for.

In this post, we’ve compiled a list of Black influencers from various industries with authentic perspectives and advice that are worth following.

Black Influencers to Follow on TikTok

1. Marquees Brownlee — Technology Youtuber

Niche: Technology and software

Marquees Brownlee is a tech influencer known for his reviews and instructional videos. He has over 3M views on his YouTube channel, and, as an influencer in a predominantly and overwhelmingly white industry, he is a great representation and inspiration for those looking to make waves in their own communities.

On TikTok, he reviews mobile gadgets, digital tech, and software developments to help his audiences make informed decisions about their purchases.

2. Tabitha Brown — Actress and Influencer

Niche: Food and lifestyle

Tabitha Brown is a food and lifestyle influencer well-known for her calm demeanor and comedic cooking videos. She shares recipes and inspirational content on TikTok and shows audiences what plant-based living looks like. She also gives actionable advice to those looking to follow in her footsteps, helping aspiring entrepreneurs searching for inspiration.

3. Dayna Bolden — Creative Director of Bolden Creative Media

Niche: Lifestyle and entrepreneurship

Dayna Bolden is the Creative Director of Bolden Creative Media and a lifestyle and entrepreneurship influencer and blogger. On TikTok, she shares lifestyle content like morning routines and travel advice, and she’s a worthwhile follow for entrepreneurs looking to learn about maximizing their potential and achieving success.

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Source:: HubSpot Blog