15 of the Best Facebook Ad Examples That Actually Work (And Why)

By sbernazzani@hubspot.com (Sophia Bernazzani)

Free Lookbook: 50 Facebook Ad Examples That We Actually Clicked

On average, Facebook is home to 3 billion daily active users — from CEOs to students to companies. And while the community is clearly there, connecting with them from a marketing standpoint isn’t always easy.

For brands, posting on Facebook alone isn’t enough anymore, especially for ones just starting out. Sure, you can invest in promotional content to drive users to your Facebook Page and website, but this requires more than an ad budget: it requires strategy.

One way to get the most out of your Facebook ad strategy is to create optimized Facebook Ads targeted at the right audience. By leveraging optimized ads, you can better allocate your PPC budget and better promote your brand.

We’ll show you how to make a great ad to achieve these goals through the best Facebook ad examples and practices we’ve seen yet.

Do Facebook Ads Work?
Best Facebook Ad Examples
How do Facebook Ads work?
Facebook Ad Placements
Facebook Ad Formats
Facebook Ads Best Practices

So, what does optimized Facebook advertising actually look like? To gain some inspiration for your next Facebook ad campaign, take a look at our list of the best Facebook ad examples from across industries.

Featured Resource: 50 Amazing Facebook Ad Examples

See these best practices in action with our collection of 50 Facebook Ad Examples from real businesses that we admire.

1. SofaLush

Video Ad

Why This Ad Works

It’s visual: The video in the ad clearly demonstrates how the product works. Also, the video opens with a pressure cooker that seemingly “disappears” during the course of the video. This Easter egg prompted a lot of engagement in the comments, which further improved the ad’s performance.
It’s relevant: It’s relevant to me because I was recently looking for new couches. This product shows an alternative to replacing my couch, on the off-chance that I might want to get more mileage out of my existing couch before making a new purchase.
It’s valuable: The “how-to” style of the video is meant to underscore the value proposition: making your existing furniture more stylish… without a lot of hassle.
It has a solid call to action: The ad states that there are over 150 designs to choose from and has a button that prompts me to “shop now” and see if one of them would fit my style.