Facebook Insights: A Beginner's Guide [+ Step-by-Step Instructions]
By mbretous@hubspot.com (Martina Bretous)
If your brand has a business Facebook page, you’ll want to invest time in understanding your Facebook Insights dashboard. It holds important data that helps you understand how your page is performing and is key to growing it.
Features like weekly insight summaries and competitive data on other business pages make Facebook Insights a powerful tool that every marketer should leverage.
Let’s dive into what Facebook Insights is, how to access it, and how to interpret the metrics it tracks.
Facebook Page Insights vs. Facebook Audience Insights
How to Use the Facebook Insights API
How to Export Facebook Insights Data
How to Interpret Facebook Insights
Facebook Page Insights vs. Facebook Audience Insights
Despite having similar names, Facebook Insights and Facebook Audience Insights have completely different functions.
Facebook Insights visualizes incoming data from your business page so you can learn how users are behaving on your page, what content they’re engaging with, and how your page matches up to competitors.
On the other hand, Facebook Audience Insights is used for ad campaigns and helps marketers understand Facebook audiences in general (which can also include those who follow your page).
The platform includes information on user demographics, such as location and relationship status as well as user behavior, including average ad clicks and comments.
Where is Facebook Insights?
To access Facebook Insights, you’ll need to have a business page. Then, follow the steps below:
1. Log into Facebook and go to your feed. From your feed, click “Pages” in the left menu.
2. Go to your page.
3. Click on “Insights.”
You can track various metrics from there, such as engagement, view time, net followers, audience demographics, reach, and more! To learn the top Facebook Insights metrics you should track keep reading or click here.
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How to Use the Facebook Page Insights API
The Facebook Page Insights API lets you fetch ad data to track your performance.
The API is particularly useful because it allows marketers to pull the exact data they want to track, no matter how granular.
To fetch the data from the API, you must determine what data you want to pull and create an access token for that ad, so that only your team can access that information.
You’ll then need …read more
Source:: HubSpot Blog
