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Facebook And Instagram Are Full Of Violent Erotica Ads From ByteDance- And Tencent-Backed Apps | International Association of Digital Marketing Professionals (IADMP)

Facebook And Instagram Are Full Of Violent Erotica Ads From ByteDance- And Tencent-Backed Apps

Aaron October 1, 2022

By Adam

Some ads feature descriptions of violence sexually, along with photos of women battered and images of male fitness influencers. These were not permission granted.

Tencent and ByteDance backed pps that have run hundreds of Instagram ads with explicit material, graphic violence descriptions and self-harming content on Facebook and Instagram.

The ads, which violate Meta’s policies, contain excerpts from erotic web novels featuring young adult fantasy themes like werewolves and vampires, often paired with short videos and images that appear to be taken from influencers, movies and TV shows. These ads encourage users to download apps that allow them to pay for chapters.

One ad, teasing a story about a “night of terror” where a teen girl will be “mated” to a “creature,” featured a shirtless photo of Brazilian football star Neymar mashed up with a stock image of a beaten woman. Neymar’s representative said SMEThis image was taken without permission.

It was an ad for iReader. In 2020, TikTok parent company ByteDance poured $170 million into the app. As of Saturday morning, 83 other live ads for iReader featured a story chapter titled “His Personal Cum Bucket” and a graphic description of sexual violence. Multiple inquiries to iReader representatives for comments went unanswered.

Similar content was found in ads for Mytopia, an app owned by ByteDance. A text description of a step-brother molesting a teenager girl was found in three of the ads. Another three ads depicted a romanticized story of a girl cutting her own throat. After being reached by SME, ByteDance paused Mytopia’s ad campaign, and ByteDance spokesperson Billy Kenny said that the ads “do not match our values.”

Ads featured excerpts from violent erotica paired with images featuring distressed women, girls, or muscular men. These images could sometimes be used without permission. Be aware that some images might be offensive.

Webnovel was launched Wednesday by Tencent’s subsidiary China Literature. It featured explicit sexually explicit images that suggested incest between mother and son. China Literature was unable to comment on the ads. SME. In a statement, spokesperson Maggie Zhou said: “We can confirm these ads were posted by third-party agencies without informing China Literature and in violation of our content policies.”

Tencent and ByteDance, who own TikTok, have been trying for years to demonstrate that their products are not exposing users to content encouraging sex, abuse or harm. The Chinese tech titans have spent a lot of money to get rid of this type content on WeChat. However, the company has also funded erotic internet novel companies to make it available to Meta users.

Tencent’s subsidiary China Literature owned Webnovel. It featured explicit sexually explicit ads that suggested incest between mother and son. They were removed.

Meta for its part has shown that …read more

Source:: Social Media Explorer

      

Aaron
Author: Aaron

Categories: International Association of Digital Marketing Professionals

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