Execs differ on what form AI will take in their companies at Cannes — but agree it will have a place
By Kimeko McCoy
Conversations around generative artificial intelligence have shifted from fear to curiosity, seemingly reaching an inflection point at this year’s Cannes Lions Festival of Creativity.
The industry seems to have embraced that generative artificial intelligence will be a part of the future of advertising. But there’s a wide range in how execs are actually using tools such as ChatGPT, Bard by Google and the new AI-powered Bing, both professionally and personally as their companies dance around a formal stance on the tools.
“It’s a huge topic of conversation. It’s early days for pretty much everybody,” said Chris Rogers, chief business officer at Instacart. “Every brand wants to participate and very few folks have a strong opinion yet on what that’s going to look like.”
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Source:: Digiday
