By fneedle@hubspot.com (Flori Needle)

Google is not a social media channel per se, but one of its features, Google Web Stories, is similar to the stories format that you’d see on popular sites like Instagram.

It poses a unique opportunity for creators, so read on to learn all about Google Web Stories, what they can do for your business, and how to create them and make an impact.

Table of Contents:

• What are Google Web Stories?
• Google Web Stories Examples
• How to Make Google Web Stories
• Best Practices for Creating Google Web Stories
• Google Web Stories SEO Checklist

What are Google Web Stories?

Google Web Stories are interactive, video-first pieces of content that creators can use to share information with audiences through tappable pages featuring audio, images, and text. The Web Story format was formerly known as AMP Stories.

Google says that styles that work the best with the format are first-person narratives, evergreen or updating stories, live stories, educational and experiential stories, and quizzes and polls.

Web Stories appear in standard Google Search results and as carousels in Google Discover, and you can also add them to a newsletter and link to them from your social media accounts. The image below shows a Web Story in Google Discover on the left and Google Search on the right.

Web Stories are also individual pages on your website, so they can be indexed and surfaced in relevant results. You can feature them as individual pieces of content within your website or embed them like podcast episodes or YouTube videos. The video below from Google for Creators goes into more detail.

Google Web Stories Format

Web Stories have three parts: a poster, a cover page, and story pages.

The poster is the first thing someone sees in your Story, and Google describes it as the packaging. Your cover page is the first page of the content of your story, and story pages are where you begin to tell your story and narrative with video, text, and your preferred assets.

There is only one poster and cover page per story, but you can have multiple story pages.

Can you monetize Google Web Stories?

You can monetize Google Web Stories with AdSense, Ad Manager, and display ads. You can also include affiliate links as attachments or CTAs.

Google Web Stories Examples

1. INPUT – Ford’s Mustang Mach-E 1400 Prototype

Source

This Web Story begins with what feels like a real-life experience as a car zooms across the screen and speeds across a race track. Ford’s Mustang Mach-E 1400 Prototype …read more

Source:: HubSpot Blog

Author: Aaron