By adecker@hubspot.com (Allie Decker)

Whether you’re commuting by car, bus, or train you may find yourself watching the world — and billboard advertising — go by.

Some billboards can be very entertaining. And according to 2023 research, 49% of adult consumers notice billboard ads more than they did just one year ago.

Billboard advertising isn’t your typical inbound marketing strategy. But it can be a powerful way to build brand awareness and attract customers. It can also work to strengthen other marketing efforts such as blogging, online lead offers, or SEO.

Keep reading to learn more, or jump ahead to the topic you’re looking for:

Billboards are typically placed in high-traffic areas, such as along highways and in cities. This helps make sure that they’re seen by the highest number of drivers and pedestrians.

And billboards fall under the category of out-of-home (OOH) advertising. Out-of-home ads can include billboards, bus shelters, wallscapes, and posters.

Billboard advertising is effective for building brand awareness. This is because it broadcasts your business (or product or campaign) to as many people as possible. Because they’re in such busy areas, billboards tend to have the highest number of views and impressions when compared to other marketing methods.

Does billboard advertising work?

Until 3D digital billboards started going viral, many people were thinking that billboard advertising was a dated strategy.

But while billboards are sometimes criticized for being disruptive, they’re also quite effective.

While billboard rental costs can be higher than digital advertising, there are many benefits to this type of marketing. In fact, the scale of the audience alone can create a big boost in brand awareness. How big a boost? Let’s go over some statistics.

Billboard Advertising Statistics

Almost 82% of viewers can recall a digital out-of-home ad they saw over a month ago.

2022 Statista data shows that 32% of respondents like billboards, and 9% like them a lot. In comparison, a different Statista survey shows that online ads annoy 41% of respondents.

And research from OOH Today says that out-of-home ads show much higher recall for consumers than:

• Live and streaming television
• Podcasts and radio
• Print ads
• Online ads

These incredible numbers may be why top brands are increasing their OOH advertising spending.

The Out of Home Advertising Association of America data says that 79% of the top 100 advertisers increased their spending in 2021. Of those, 32% doubled their spending. 27% of the top out-of-home advertisers are technology or D2C brands.

Another important area of billboard statistics is the increase in digital billboard advertising. Per 2021 Statista data, there are 350,000 billboards in the United States. Of those, 9,600 are digital billboards.

And consumers who see digital billboard advertising often take action. According to 2020 Statista …read more

Source:: HubSpot Blog

Author: Aaron