Everything Our Paid Team Learned From Attempting a Reddit Advertising Strategy
A Reddit advertising strategy used to be reserved for businesses targeting men. But the tides are turning, and I think it’s time for more brands to consider advertising on Reddit.
While Reddit has always had more male users and still has an audience of 63.6% male users, Reddit’s visibility on Google has increased since its new partnership was announced in February 2024.
According to Backlinko, the increase in users on Reddit since Q4-2023 is undeniable. I predict the audiences will slowly balance as more women discover Reddit and find it’s not the male-only social media platform that people think.
If you’re still not convinced that Reddit has great potential for advertising, let me remind you that it has been one of the top ten most popular sites on the internet for some time. Reddit is undoubtedly an intriguing channel for advertising purposes.
In this article, learn what our team figured out about advertising on Reddit and whether it’s worth the attempt for your own company. Plus, I’ve provided a step-by-step tutorial on how you can advertise on Reddit if you determine it’s a valuable option for your own company.
Table of Contents
- What is Reddit, and how has it changed?
- How does advertising on Reddit work?
- The Strategy Behind Reddit Advertising
- Reddit Advertising Cost
- Advertising on Reddit: Worth it?
- How to Advertise on Reddit: A Step-by-Step Guide to Setting Up Reddit Ads
What is Reddit, and how has it changed?
Reddit is a social media platform with a mission “to bring community, belonging, and empowerment to everyone in the world.”
Notably, for advertisers, Reddit has communities within the platform that are called subreddits. Within subreddits, people talk about topics or special interests in detail. For example, r/pottery is home to 205,000 pottery lovers.
It’s thought that there are over 3 million subreddits on the platform, so there’s a place for everyone. The top communities are listed here.
As hinted in the intro, Reddit has grown quickly in the last year thanks to a partnership with Google. The graph from Backlinko shows considerable growth from Q4-2023 onwards. It’s not a coincidence that the Google and Reddit partnership was in Q1-2024.
Reddit appears at the top of Google more than ever, making it one of Google’s most visible social media platforms. With this, more people have discovered it, hence the recent growth.
I predict that changes in Reddit’s visibility will continue to result in more users joining the platform and the user demographics changing.
How does advertising on Reddit work?
Reddit advertising works similarly to ads on other social media platforms, but what Reddit has that others don’t is highly targeted users.
The main difference is that you can promote posts within specific communities (the subreddits). You can also target broader audiences on Reddit.
Below is …read more
Source:: HubSpot Blog
