Enduring Engagement: 5 Easy Ways To Build New B2B Marketing Connections & Make Them Last

With distrust of brands and advertising at all time highs, human to human connections and networks of people are more important than ever for B2B marketers. Finding the time to network is also a challenge as expectations of marketers to do more with less persists amongst the ongoing pandemic and rising inflation. So how can marketers create new professional connections that endure, and strengthen their existing business relationships?

With ostensibly more ways than ever to find new connections both online and off, the task can seem overwhelming.

Luckily, by making clear goals and putting a strategy in place to achieve them, marketers can start truly tapping into the power of building new connections and making them — along with existing ones — stand the test of time.

Let’s start right in on our journey of professional network expansion, and look at how we can take both current and newfound business relationships to new heights.

1 — Embrace New Connections in Old Familiar Places

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To begin your journey of network reassessment and expansion, it can be helpful to ask yourself whether you’re taking full advantage of the opportunities to find new connections in the digital and real-world places you already frequent the most — your old familiar places.

Some B2B marketers make the mistake of only seeking out new business connections in new spots, while not fully taking advantage of connections that are right under their noses on old familiar ground, just waiting to be uncovered.

You may use one social media platform almost exclusively for personal activity, however by shifting your connection-making goals to include revisiting familiar spots, you’ll likely find a surprising number of new people to connect with on a professional level as well.

In the age of B2B influencer marketing, the lines between personal and professional relationships can sometimes become blurry, which when handled well is certainly a good thing, and such connections only tend to grow closer as time passes.

How To Make It Last:

Schedule time at regular interviews throughout the coming year to make contact with your new business connections. By scheduling at least a few outreach sessions with new connections, you give the relationship a real chance to grow over time, and create more changes for business opportunities to arise organically.

[bctt tweet=”“Schedule time at regular interviews throughout the coming year to make contact with your new connections. This gives the relationship a real chance to grow over time.” — Lane R. Ellis @lanerellis” username=”toprank”]

2 — Seek Out New Opportunities in Fresh Spots

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Where are the places you haven’t yet turned to when it comes to finding new connection opportunities? In 2022 you certainly don’t have to travel to Shangri-La or the moon to find new places to connect, as they’re more apt to be right in your own digital backyard.

Such new spots can include a mixture of digital and real-world locations: