By Lane Ellis

In 2022 B2B marketers have continued to find creative new uses of social media marketing as the marketing world experienced another year exploring uncharted territory. We’ve been fortunate to feature many fine articles on our blog over the year that explore how B2B marketers are making the most of social media marketing to elevate and achieve new levels of success.

We’re also fortunate to have a wealth of talented B2B marketing professionals contributing to and reading the TopRank Marketing blog — which will celebrate its 20th year in 2023.

The expertise our team has acquired in helping some of the top brands in the world including Adobe, 3M, SAP, LinkedIn, and Oracle plan, implement and measure a wide range of marketing programs has often made it here to our marketing blog. To help our B2B blog community grow its social media marketing knowledge, we’re thrilled to once again offer up our annual list of the most popular social media marketing posts of the year.

The B2B social media marketing articles that were our most popular of the year are listed below, and we hope they will help you ask the right questions and continue to provide best-answer solutions to the challenges we’ll all face in 2023.

We give many thanks to you — our dedicated readers, for continuing to make the TopRank Marketing blog a go-to B2B marketing resource.

Our Most Popular Social Media Marketing Posts in 2022:

1. Virtual Vision: 5 New LinkedIn Features & How B2B Marketers Can Use Them To Succeed — Lane R. Ellis

LinkedIn* has released an impressive array of new features in 2022. From company page newsletters and the LinkedIn Podcast Network to the Future of Skills and many other new tools.

In the most popular social media marketing post of 2022 on our blog, I shared 5 new LinkedIn features B2B marketers need to know. We’ve continued to explore new LinkedIn features and insight throughout 2022, including in our CEO Lee Odden’s insightful “LinkedIn #B2Believe and The Playbook for Promise Making in B2B Marketing with Jim Habig,” and “How LinkedIn Marketing Solutions Uses Blogging to Power Its Growth Engine.“

You can check out all of my posts here, and follow me on Twitter and LinkedIn.

[bctt tweet=”“Always seek the opportunity to acquire new ways to do marketing, because the ability to pivot & adapt to the unknown is the most valuable skill set.” — Som Puangladda @sompny” username=”toprank”]

2. B2B Marketing Education: 7 Free Social Media Training Programs From Top Platforms — Lane R. Ellis

B2B marketing is ever-changing, especially when it comes to social media, and in our second most popular social media …read more

Source:: Top Rank Blog

Author: Aaron