Elevate B2B Marketing Podcast: Customer Engagement in B2B Marketing with Kris Rudeegraap
By Lane Ellis
What do B2B marketers need to know about customer engagement in 2024, and why is it more important than ever to utilize all relevant channels for making connections?
Kris Rudeegraap, CEO at Sendoso, knows the importance of both, and for the newest episode of our Elevate B2B Marketing Podcast, he sat down with our founder Lee Odden to explore the power of customer engagement when B2B marketers are able to take advantage of all available channels, where to find joy in B2B marketing, and much more.
The Elevate B2B Marketing Podcast features uniquely insightful conversations that inform and inspire by some of the world’s leading B2B marketers, with each episode digging deeply into the issues and topics that are vital to B2B brands today.
In this interview, Kris shared his insights on many of the key issues B2B brands are facing today, including:
- Heightened focus on the customer
- Customer engagement in B2B marketing
- Utilizing all relevant channels
- The power of handwritten notes
- Prioritizing intent data
- Making B2B marketing fun
- Finding the whole data story
You’ll find the full interview podcast here, and you can also listen on your favorite podcast platforms including Spotify, Apple Podcasts, and Libsyn:
You can also check out the full video of Kris’s fascinating conversation with Lee here:
Be sure to also subscribe to the Elevate B2B Marketing Podcast to stay up-to-date as each new episode premiers.
B2B Marketing Insights From Kris Rudeegraap
You’ll also find a complete transcription of Kris’ fascinating podcast episode below.
Lee: Hello and welcome to the Elevate B2B Marketing podcast, the show where we have conversations that inform, include, and inspire with the best in B2B marketing. I’m your host, Lee Odden, co-founder of TopRank Marketing, and today we’re talking with Kris Rudeegraap, CEO of Sendoso. Chris has extensive experience in the B2B space, is a entrepreneur, an investor, and an advisor. He’s got a lot going on, and I’m really excited about sharing his insights with you today. Welcome to the show, Kris.
Kris: Thanks for having me, Lee. I’m really excited to be here.
Lee: We actually met at the BtoB Summit in Paris, and what a great experience that was — sharing insights in English to people in France. It was my first time speaking in France, I don’t know about you.
Kris: Yes, it was my first time speaking in Europe. I’ve gone to a couple of panels, but this was my first time leading a keynote.
Lee: When we met, you shared a brilliant idea, about something that you implemented early on and you’ve continued at Sendoso, where you’ve been nurturing and managing a community of influential leaders in the industry in which you operate. Can you share more about that and what it does for you?
Kris: I call it my personal industry advisory group. Another way to think about it though is that I have a community of what I call micro advisors. What’s different about this than what most founders, entrepreneurs, or CEOs do is that a lot of founders and CEOs will …read more
Source:: Top Rank Blog
