Elevate B2B Marketing News Weekly Roundup: Twitter X Rebrand Unsettles Marketers & The New Frontier AI Model Forum
By Lane Ellis
AI industry leaders create forum to regulate big machine learning models
Next-generation AI models — increasingly called frontier AI models — will become the focus of a new industry forum that has initial members including Google, Microsoft, OpenAI, Anthropic and others, and will examine how to ensure the safe, secure, and responsible use and oversight of forthcoming generative AI large machine-learning models, members of the group recently announced. Reuters
Responsible AI: Here Are the Actions that CMOs Agree Brands Should Take [Survey]
69 percent of U.S. and Canadian chief marketing officers have said that brands should disclose branded content that’s been created by AI, a sentiment shared by some 75 percent of consumers, while 60 percent of CMOs noted that brands should limit their adoption of AI over the next five years to help protect human jobs — three of numerous findings of interest to B2B marketers contained in newly-published survey data. MarketingCharts
Social Media Sites See Fewer Users
Twitter — recently rebranded as X — was expected to see a 2.7 percent drop in its user base during 2023, decreasing by 4.9 percent by 2025, while user growth rates were expected to generally slow for social platforms Facebook, Instagram, Snapchat, and TikTok, according to recently-released forecast data. O’Dwyer’s PR News
Microsoft: Bing Chat To Work On Any Browser In A Week Or Two
Web browsers other than Microsoft’s own Edge will be able to access the firm’s full Bing Chat generative AI search experience when a forthcoming update is implemented, bringing a broader audience to the Bing Chat capabilities, with a rollout expected to begin in the coming weeks, Microsoft recently announced. Search Engine Roundtable
Meta Shares Tips on How to Maximize Threads Engagement, Previews ‘Following’ Feed
Conversational insight and a variety of usage recommendations have been released in a guide by Meta for consumers and brands that have begun using its newly-launched Threads social platform, aiming to provide a short-form content experience similar to Twitter’s X, Meta recently announced. Social Media Today
Meta, Microsoft, hundreds more own trademarks to new Twitter name
Social platform X — the re-branded name Twitter launched this week — is expected to face a number of legal obstacles related to using the single-character brand name, including trademark questions from firms including Microsoft, Meta, and numerous other organizations, and Reuters recently took a look at some of the challenges that X faces. Reuters
“Twitter’s corporate brand is already heavily intertwined with Musk’s personal brand, with or without the name X, and much of Twitter’s established brand equity has already been lost among users and advertisers.” — @JasmineaEnberg
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YouTube Shorts tests letting users turn comments into TikTok-style videos
Google’s YouTube has rolled out a limited test of a new feature that can turn comments left about videos on the platform into their own short-form videos similar to those …read more
Source:: Top Rank Blog
