Elevate B2B Marketing News Weekly Roundup: Top Multichannel B2B Challenges, Google Completes Search Update, & How Jargon Harms B2B
By Lane Ellis
B2B Multichannel Marketing: Top Channels, Trends, and Challenges
57 percent of B2B marketers have said that creating an effective strategy is their top obstacle when it comes to multi-channel marketing, while 46 percent pointed to inadequate budgets and resources, with 44 percent noting data quality as a leading challenge — three of numerous findings of interest to B2B marketers contained in newly-published multi-channel marketing report data. MarketingProfs
Google November 2023 Core Update Finished Rolling Out
Search giant Google’s most recent core search algorithm update launch has concluded its implementation phase, some 25 days after the firm’s November 2023 core update first rolled out, making it one of the lengthiest update releases, Google recently announced. Search Engine Roundtable
How Are CMOs Chasing Consumers’ Attention?
31 percent of chief marketing officers have indicated that they plan to increase investment in influencer marketing over the next 12 months in order to boost customer attention, with 35 percent pointing to sponsoring or organizing live events, and the same amount looking to spend more in social commerce — some of the findings included in newly-published consumer attention tactical data. MarketingCharts
LinkedIn Announces New Ad Performance Measurement Updates
Microsoft-owned LinekdIn has announced a variety of new advertising tool additions, including a new Conversions application programming interface (API) that forgoes traditional tracking cookies, along with new measurement platform features including a Website Actions function for streamlining conversion tracking and re-targeting campaigns, LinkedIn recently announced. Social Media Today
Industry Jargon Is the Silent Killer of B2B Marketing
88 percent of B2B decision-makers have said that jargon, marketing clichés, and tired buzzwords such as “disruptive” harm the credibility of brands, and Adweek recently took a look at how using the wrong words can have negative consequences in B2B marketing. Adweek
“Language can be complex or incredibly simple. Whatever language we choose, it wields immense power, shaping not only our brand’s perception but also its relationships and customer engagement.” — Jessica Marie @jessicamariemba
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New Report Highlights Key Social Media Marketing Trends for 2024 [Hootsuite Report]
LinkedIn was the social platform that brands were the most confident in, at 70 percent, with only 30 percent having reported confidence in Twitter/X, 50 percent having confidence in TikTok, and just 16 percent expressing confidence in Meta’s Threads social platform — four of numerous findings of interest to B2B marketers contained in newly-published Hootsuite survey data. Social Media Today
Ad Market Expands For Fourth Consecutive, October Climbs 3.2%
October marked the fourth consecutive month that the U.S. advertising market recorded a rise in year-over-year ad spending, with a 3.2 percent rise, continuing a rebound that began in June after a lengthy period of declining ad revenue, with the digital ad sector faring better than traditional formats, according to newly-released report data.. MediaPost
The Top Goals of Marketing Leaders in 2023 [New …read more
Source:: Top Rank Blog
