Elevate B2B Marketing News Weekly Roundup: Threads Get Branded Content Tools & B2B Marketing Spend To Top Pre-Pandemic Rates

LinkedIn is the social platform of choice for B2B marketers worldwide
80 percent of B2B marketers and their clients have said that LinkedIn is their most-used social platform, followed by YouTube at 60 percent, Facebook at 57 percent, Instagram at 52 percent, and Twitter at some 39 percent, with 22.3 percent of all U.S. adults expected to use LinkedIn during 2023, according to newly-published report data. Insider Intelligence

B2B Marketers Tout Social Media’s Influence in the Buyer Journey
Social media and email were the leading tactics when it came to reaching both top and bottom-of-funnel goals, with in-person, live events, video, interactive content, and influencer marketing also among the most effective approaches in top-of-funnel activity — some of the findings shown within recently-released study data of interest to B2B marketers. MarketingCharts

Threads isn’t just growing fast—its users are also more engaged than on Twitter
87 percent of the analyzed brands active on Meta’s recently-launched Threads social media app — which has gained an estimated 110 million users since first taking publish user sign-ups on July 5 — reported better engagement than their efforts on rival Twitter’s platform, according to newly-published survey results. QZ

80% of marketers deem creative quality key to marketing effectiveness [Survey]
When it comes to the effectiveness of creative in marketing, 14.2 percent of brand-side marketers have said that they consider it the single most important element, with 80.5 percent pointing to creative as one of the most influential factors in marketing campaign effectiveness — two of numerous findings of interest to B2B marketers contained in Marketing Week’s recently-released Language of Effectiveness survey. Marketing Week

“Marketers are putting more focus on the quality of their creative in a tough economic environment where standing out has never been more important.” — Josh Stephenson of @MarketingWeekEd
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Marketers Now Say Generative AI is the Most Important Consumer Trend of the Year
A leading 59 percent of marketing industry professionals have said that generative AI was the most important consumer trend in 2023, with 57 percent having pointed to social video and TikTok, and 48 percent having chosen connected television (CTV) and streaming, with the Metaverse coming in down the list at 20 percent, according to newly-pubished 2023 trend survey data of interest to digital marketers. MarketingCharts

Threads Reaches 100 Million Members in Record Time
Meta’s Twitter-like app Threads has dethroned ChatGPT as the swiftest app to reach the 100 million user mark, topping the generative AI app’s previous record two-month rise to the benchmark in only five days, according to third-party user track firm data. Social Media Today

Google Calls For Public Discussion On AI Use Of Web Content
Search giant Google has sought to open new public dialog and conversations surrounding how the firm, the technology sector, and civilization as a whole can best address the future of skyrocketing generative AI use, …read more

Source:: Top Rank Blog