Elevate B2B Marketing News Weekly Roundup: Influencer Spending To Rise In 2024 & LinkedIn’s New Accessibility Features
By Lane Ellis
B2B digital ad spend lags post-pandemic, hinting at prolonged recovery
U.S. B2B advertising spending is expected to reach $31.72 billion during 2023, with 37.4 percent accounted for by LinkedIn and Meta alone, while almost half of U.S. digital B2B ad spending will go towards mobile — three of numerous findings of interest to B2B marketers contained in recently-published forecast data. Insider Intelligence
Emerging B2B Trends You Need to Know [Survey / Infographic]
68 percent of B2B business professionals have said that they have utilized AI to improve their organization’s operational efficiency so far during 2023, while the fastest-growing expectations of B2B consumers over the past three years were personalized experiences, always-on customer service, and social responsibility and sustainability, according to newly-released B2B industry survey data. MarketingProfs
Manufacturing, B2B ready for AI overhaul [Study]
When it comes to professionals at manufacturing and B2B companies, 93 percent have said that they plan to increase investments in AI during the coming 12 months, with the most common generative AI area expected to see an impact being business operations, while 42 percent of survey participants said they had positive sentiment about AI, according to recently-published B2B survey data. Supply Chain Quarterly
What’s the Outlook for Media Budgets Next Year? [Report]
59 percent of marketing professionals have said that they plan to increase budget and resource allocation for influencer-created content in 2024, behind only online video and video streaming on the list of media channels expected to grow the most next year, while 59 percent expect greater spending for social media stories, according to newly-published Kantar report data of interest to digital marketers. MarketingCharts
LinkedIn Adds New Text Accessibility Options for LinkedIn Publisher Posts
Microsoft-owned LinkedIn has rolled out an array of accessibility features bringing text-to-speech, real-time translation, and other new communications options to the professional social platform, all tied in to newly-implemented integration with its Immersive Reader product, LinkedIn (client) recently announced. Social Media Today
The 2023 State of Marketing AI Report
22 percent of marketers have said that they had generative AI policies in place, with CEOs and CMOs the offices most likely to own AI initiatives at organizations, while 64 percent of marketers have noted that they view AI as either very important or critically important to business success during the coming 12 months — three of many findings of interest to B2B marketers included in newly-released marketing AI report data. Marketing AI Institute
“More marketers than every aren’t just paying attention to AI. They know it matters to THEIR success.” — @MikeKaput of @MktgAi
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Facebook Will Now Allow Users to Create Multiple Profiles to Explore Different Interests
Users of Meta’s Facebook will be able to create up to four additional personal profiles with the social platform’s latest feature rollout, which will bring addition opportunities for marketing influencers and creators no longer limited to publishing …read more
Source:: Top Rank Blog
