Elevate B2B Marketing News Weekly Roundup: Experiences Drive Brand Success, New Dall-E 3, & X’s Paid Future

B2B Content Promotion in 2023: Channel and Format Trends [Report]
97.7 percent of B2B content marketers used LinkedIn to amplify their organization’s content during 2023 — up 4.7 percent from 2022, with 67.4 percent using Twitter/X having — an 18.6 percent decrease, while the leading content types being promoted were blogs, social media, video, white papers, and case studies — three of numerous findings of interest to B2B marketers contained in newly-published report data. MarketingProfs

“Content marketers, particularly in the B2B space, absolutely must be in that precious 25.6% minority who set aside more than 4 hours a week to promote their content.” — @Mike_Allton of @Agorapulse
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Almost 9 in 10 CMOs Around the World Agree That Brands Are Built Through Experiences
48 percent of CMOs and senior marketers have said that during 2023 technology that enhances the brand idea helps drive a great brand experience — up from 34 percent in 2022, while interface innovation, powerful ideas, and smart personalization rounded out the list of top methods for achieving top brand experiences, according to recently-released survey data. MarketingCharts

OpenAI unveils Dall-E 3, latest version of its text-to-image tool
The latest incarnation of OpenAI’s image-generation technology Dall-E 3 features numerous improvements including more accurate image creation — especially when it comes to the inclusion of text — along with several new safeguards against undesirable content, the OpenAI group recently announced. Reuters

YouTube Adds New Clips Insights to Further Inform Content Strategy
With its newest YouTube Studio feature, Google’s YouTube now lets users see data about the clips that have been created from their videos, offering brands and marketers new insight into those portions of video content that are resonating the most with audiences, YouTube recently announced. Social Media Today

Google announces new Bard features as traffic continues to lag ChatGPT
Google has updated its Bard generative AI offering, including the addition of Bard Extensions for better integration with an array of other Google services, along with a search comparison feature that lets users see how Bard’s AI-driven output differs from that of the firm’s traditional search, Google recently shared. Reuters

3 Important Social Media Trends of Note for 2023 [LinkedIn Usage Poll]
43 percent of respondents to a recent social media poll have said that they were spending significantly more time on the LinkedIn social platform during 2023, with 36 percent noting that they have spent somewhat more time on the professional platform, with a scant 15 percent indicating they were spending less time on LinkedIn, according to recently-published survey data of interest to B2B marketers. Social Media Today

Organizations’ Generative AI Use Most Prevalent in Marketing and Sales
14 percent of professionals in sales and marketing have said that they are regularly using generative AI — the leading job function doing so among organizations, with 13 percent of those in product or …read more

Source:: Top Rank Blog