Elevate B2B Marketing News Weekly Roundup: B2B Content Marketing Study, Top Enterprise Ad Priorities & Creativity’s Rising Brand Role
By Lane Ellis
B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024 [Research]
72 percent of B2B marketers have said that they use generative AI tools, with 51 percent using the technology to help brainstorm new ideas, while some 61 percent have indicated that their organization currently lacks AI usage guidelines — three of numerous findings contained in newly-published annual B2B content marketing report data from Content Marketing Institute. Content Marketing Institute
These Are Enterprise Organizations’ Top Digital Advertising Priorities
55 percent of enterprise digital marketing executives have said that improved return-on-investment (ROI) and effectiveness combine as their top priority in the coming year, with 52 percent pointing to the unification of creative and paid media teams within their organization, according to recently-published survey data of interest to B2B marketers. MarketingCharts
Topic Talk: Study Shows What Marketers Are Researching
When it comes to what marketers are researching, during the second quarter of 2023, marketing research on content personalization increased by 522 percent, with research surrounding real-time personalization up some 185 percent, according to newly-published study data. MediaPost
“We can use the data from the ecommerce site to personalize the rest of the journey. Instead of seeing the site as a self-contained silo, it can be part of a multichannel buying journey.” — Ed Kennedy of @Adobe
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X, formerly Twitter, tests charging new users $1 to tweet, retweet
The X social media platform formerly known as Twitter has begun testing an annual fee for a segment of new users in the Philippines and New Zealand, who won’t be able to post using free accounts, X recently announced, in a push expected to eventually roll out globally on the platform. CNBC
Marketers more optimistic even as budgets fall
49 percent of marketing leaders have said that they were feeling more optimism when it came to the U.S. economy — a rise from the 30.1 percent seen since spring 2023, with B2B firms having seen 9.7 percent of their budgets dedicated to sales revenues and 7.9 percent to marketing, according to newly-published survey data. MarTech
New WPP Index Purports To Show Creativity Drives Brand Growth
Brands possessing greater creative capital provide 1.2 times the consumer advocacy and 1.4 times the amount of brand affection, with such brands also achieving 1.1 times the pricing power when compared to brands with lower creative capital scores, according to recently-released Creative Capital Index findings of interest to B2B marketers. MediaPost
YouTube Adds New Audio Description Options, Preferred Pronouns for Creator Profiles
Google’s YouTube has giving marketers the ability to add new audio description tracks aimed at helping visually impaired users on the video platform and to augment traditional captioning audio tracks, as part of its latest feature rollout, YouTube recently announced. Social Media Today
Google Introduces Ad-Measurement Tool, Privacy Sandbox Forces Change
Search giant Google has announced plans to …read more
Source:: Top Rank Blog
